Introduction

The introduction of over-the-counter (OTC) hearing aids in 2022 marked a major turning point for millions of Americans living with hearing loss. For decades, hearing aids were prohibitively expensive—often costing thousands of dollars and requiring multiple visits to audiologists. Now, as competition increases and technology advances, consumers have access to more affordable and accessible hearing solutions than ever before.

According to the National Institute on Deafness and Other Communication Disorders (NIDCD), over 37.5 million Americans experience some degree of hearing loss. Studies also link untreated hearing loss to higher risks of depression, dementia, and falls—making early treatment critical for long-term health and quality of life.

OTC hearing aids are reshaping this landscape, reducing costs and removing barriers to care. In this article, the CHOSGO Hearing Research Team explores the pricing differences, key brands, and essential shopping strategies for OTC hearing aids available across the United States.

The Promise of OTC Hearing Aids

OTC hearing aids allow adults with mild to moderate hearing loss to purchase devices directly, without a prescription or hearing test. This model promotes convenience and affordability, enabling faster access to hearing assistance.

As the market expands, new manufacturers—including CHOSGO and other innovators—have introduced products at a wide range of price points. This surge in competition has sparked technological innovation, from AI noise reduction and Bluetooth streaming to customizable app-based controls.

By eliminating the clinical middleman, OTC hearing aids have made modern hearing technology available to the general public—allowing users to find a device that matches their needs, preferences, and budget.

Popular OTC Hearing Aid Brands and Their Price Ranges

Bose: Lexie B2

  • Price: $999
  • Type: Receiver-in-canal (RIC)
  • Highlights: Bluetooth compatible with both iOS and Android, directional microphones, and adaptive noise reduction. The Lexie B2 delivers balanced sound quality and app-based customization for convenient, everyday use.

Sony: CRE-E10

  • Price: $1,149
  • Type: In-the-ear (ITE)
  • Highlights: Sleek design and automatic environmental sound optimization. Users can adjust settings via the app, but it lacks Android Bluetooth streaming. Despite the higher price, it’s favored for premium aesthetics and reliable performance.

Eargo 7

  • Price: $2,490
  • Type: Completely-in-canal (CIC)
  • Highlights: Discreet design and app-only controls. Eargo 7’s tiny size makes it nearly invisible, appealing to users who value discretion. While pricey, it offers excellent digital sound processing and comfort.

MDHearing: VOLT

  • Price: $397
  • Type: Behind-the-ear (BTE)
  • Highlights: Affordable, professionally guided fitting by licensed specialists, and simple usability. The VOLT is ideal for budget-conscious consumers, offering long battery life and reliability.

CHOSGO: SmartU Bluetooth Hearing Aids
• Price: $729 / Pair (Use Code: BOO120 for $120 Off)
• Type: In-the-Canal (IIC) Bluetooth OTC Hearing Aids
• Highlights: Newly released advanced model featuring AI noise reduction, feedback cancellation, and Bluetooth connectivity for seamless streaming and calls. The SmartU allows self-hearing tests and personalized self-fitting through a user-friendly mobile app, offering 8 program settings, 7 volume levels, and 16 sound channels for precise customization. With its discreet design, portable charging case, and rechargeable convenience, CHOSGO SmartU delivers an intelligent, all-in-one hearing solution for modern users.

CHOSGO continues to lead in smart OTC hearing innovation, combining high-end technology, affordability, and user-centered design. The SmartU stands out as one of the most advanced and versatile Bluetooth hearing aids in 2025, ideal for users seeking both performance and comfort.

Key Features to Consider When Choosing OTC Hearing Aids

  • Sound Quality:
    Look for advanced digital signal processing (DSP), noise suppression, and feedback cancellation. These features ensure clarity in conversations and minimize background distortion.
  • Comfort and Fit:
    Hearing aids should feel natural for all-day use. Adjustable ear tips and ergonomic design prevent irritation and slippage during wear.
  • Battery Life:
    Choose between rechargeable and disposable batteries. Rechargeable models are eco-friendly and reduce long-term costs.
  • Connectivity:
    Bluetooth-enabled models allow seamless pairing with smartphones and TVs for streaming music, calls, or media directly to your hearing aids.
  • Ease of Use:
    Intuitive buttons or smartphone apps make volume and mode adjustments simple—even for non-technical users.
  • Durability and Warranty:
    A well-built hearing aid with at least a one-year warranty provides peace of mind and ensures longevity.

Money-Saving Strategies for Hearing Aid Buyers

  • Compare Prices Across Retailers:
    Prices can vary significantly between online and local sellers. Check multiple platforms before purchasing.
  • Look for Promotions:
    Seasonal sales, bundle offers, or referral discounts can reduce costs dramatically. Subscribe to newsletters for early access to deals.
  • Explore Insurance Coverage:
    Some health plans partially reimburse OTC hearing aids. Always confirm with your insurance provider.
  • Financing Options:
    Many retailers, including CHOSGO, offer flexible payment plans that make premium hearing aids more accessible.
  • Refurbished or Open-Box Deals:
    Certified refurbished models can provide significant savings—just ensure they include a valid warranty and inspection certificate.

Regional Price Variations Across the U.S.

OTC hearing aid prices can differ based on state taxes, retailer markups, and local regulations.

  • Urban centers like New York and Los Angeles tend to have slightly higher prices due to overhead and retail costs.
  • Online purchases often yield 5–15% savings, depending on shipping and promotions.
  • Some states offer hearing assistance programs or tax exemptions for medical devices—further reducing costs.

The Future of Affordable Hearing Care

The rise of OTC hearing aids has made hearing care more democratic and accessible than ever before.
With technological advancements—such as AI-driven sound processing, app integration, and rechargeable batteries—today’s devices deliver high performance without the traditional high price tag.

As more companies like CHOSGO innovate, prices will continue to stabilize, giving millions more Americans the opportunity to reconnect with the world of sound without financial strain.

Conclusion

The OTC hearing aid revolution is reshaping how Americans approach hearing loss—making hearing assistance more affordable, approachable, and empowering.
By understanding pricing differences, key features, and cost-saving strategies, consumers can confidently choose the right solution for their needs and budget.

Whether you’re exploring your first hearing aid or upgrading to a more advanced model, CHOSGO’s commitment to innovation and accessibility ensures that better hearing is within everyone’s reach.

About CHOSGO Hearing

CHOSGO Hearing is dedicated to helping people worldwide improve their hearing through innovative, affordable, and intelligent hearing technologies.
Our editorial team provides evidence-based information, research insights, and product comparisons to promote greater awareness and accessibility in hearing health.
Learn more at chosgo.com.